A child care app that offers a technology platform to connect parents and quality babysitters.
Company with Kids Return to Workplace Personal Time
Wireframe
Using Affinity Mapping, we set up some hypothesis on the needs of the potential users and brainstormed some possible functions to explore in the product. It helped us a lot for the future surveys and interviews.
Goals
Community Connection
Post Requests
82%
Paint Points
Real-time Contact
What Didn’t Worked
Explore
Reflections
Affinity Mapping
Occupation: Supermarket Manager
Paint Points
Sarah
Other
“ I’m planing to go back to work. I am concerned that my daughter will lose some accompany from me. ”
Left early from work
Work Overtime No Play Time with Kids House Cleaning Help out School Work
“We want our kids to have company when we are not able to get home on time.”
Explores sites and looks at all caregivers in her budget. Create accounts and put all potential caregivers in her wishlist. Downloads mobile apps.
Fall 2022
Mother
Report Card Storyline
The content covers a wide range of info, such as services provided and events recommended.
Tasks display: Adding illustrative icons to make the report card more fun and playful.
Paper Prototype Documentation
Age: 42
“ The caregivers might be late or not showing up”
5. The sitter checked every task on the list so the couple didn’t need to worry about messaging back and forth while enjoying the date night.
Emergency Situations
https://www.linkedin.com/in/jinny-l-a253b1232/Site Map
First Aid Certification
Homepage
Company with Kids Affordable Caregivers
Report Card is an innovative feedback feature offered from sitters to parents, recording what children do during the sitting time, helping parents to know their children’s behaviors better.
“ The caregivers might be late or not showing up” “ I feel less stressed with extra help.”
Parents who got support to take caring responsibility had lower odds of experiencing adverse mental health symptoms.
Location: New York
3. Amy wanted to know how her daughter behaved when she was not at home.
2. Lynn booked a sitter on MonsterCare for her daughter. She used the Real Time feature to check the route of the sitter.
Report Card
Availability
Heavy Workloads No Play Time with Kids House Cleaning
Learning Page6. The sitter completed all the items on the checklist and closed the order.
What Worked
Before
Design Opportunities & Solutions
Visualize the location of the sitter to stay connected.
How might we help parents match a suitable sitter can make sure the sitting time is safe and pleasant?
Realize all the things she needs a babysitter for and her expectations: House cleaning Date nights Playtime with her kids Find a sitter last minute to go to an event
Jessica
Quotes
Storyboard
4. Thanks to MonsterCare, this couple enjoyed a great dinner.
3. What’s the biggest difficulty when you’re looking for a caregiver?
HomepageWork
Work PageAbout
About PageJinyun Li
2. Important information in a babysitter’s profile
Been late for work
Illustration
A checklist feature would help sitters follow the instructions from the parents to help the children make full use of time joyfully.
Security in the Commitment
Next Steps
Parents can view detailed info on the sitters’ profiles, such as background check verification and other skills to find the best match for their children.
“The expense for three children is really high, so I work to support my family together with my husband financially.”
2. Amy used MonsterCare to book a sitter.
“Taking care of kids is super hard in the city.”
Paint Points
59%
Surveys
Detailed and throughout background check. A customized report card after the service. In-app messaging for follow-ups. Reporting services.
Background Research
Schedule Time
We created four user personas based on the surveys & interviews insights.
After
Busy at work
We conducted usability testing to get as much as feedback as possible to help us iterate our product to a next level.
We sent out surveys to our potential users (people who have kids) through social media platforms (Facebook, Slack, Discord) and got useful insights.
A real-time tracking feature would help parents confirm the location of the sitter.
Occupation: Makeup Artist
1. Lynn’s husband booked a fancy restaurant for a date night.
Family and Work Balance Better Time Management Light House Cleaning Help out School Work
Goals
Schedules an interview with selected caregivers. Discuss fair pay upfront. Get a background check.
5. Time and Effort at Work As a Result of Child Care Problems.
Both my teammate and I are women, so we have strong empathy for being a mother. Childcare responsibility is not easy to take. Our motivation is to help parents ease the stress of childcare.
Expectations
Real-time. checklist
Ella
Project Deliverable
Action
Confidence in Best Matching
“I hope me and my husband can have some date nights together.” “I want to have more time play with my kids other than doing house cleaning after work.”
3. This feature also shows a checklist for the sitter.
Validate our previous hypothesis that women in family take more responsibility in childcare
- It’s important to have interviews with moms, dads and sitters so we have better understandings of what they are struggling and what’s the key function for them. - Sitters should also review the parent because the relationship of sitters and parents is a mutual selection. - Parents are able to report the sitter if there is any things happening during the service. - Adding more info about sitters for example health condition. - Rewarding system is able to motivate sitters to perform better and decrease the chance of not showing up to an appointment.
Age: 34
The overall layout is clear. Basically, users can find where to click or scroll to go to the next step. The real-time track and the checklist ideas are useful. The various interactions are interesting which make the using process more playful than other similar products.
Grandmother
4. After sitting, the sitter wrote a report about what happened during the sitting time.
Vehicle Records
Timeline
Paper Prototype & Testing
Learning
She and her husband are able to have some date nights. Her children are able to have someone help with their schoolwork. Extra help with house cleaning. Ability to find a caregiver in a short notice.
Personas
Vetting
User Behaviors
Solutions
45%
More Productive at Work
The services page is not clear yet because there are no text descriptions. It’s not easy for users to understand which one is the main feature. In the real-time and tracking page, the design is not very clear that users were not sure why there are a map and a checklist on the same page.
4. Top Reasons for hiring a babysitter.
Occupation: Housewife
50%
Add more pages like Chat, Schedule. Think about the hierarchy of the real time tracking page. Consider adding a notification Feature. Add user-friendly instructions to create smoother user flows.
- It’s important to have interviews with moms, dads and sitters so we have better understandings of what they are struggling and what’s the key function for them. Sitters can also review the parent because the relationship of sitters and parents is a mutual selection. - Parents are able to report the sitter if there is any things happening during the service. Adding more info about sitters for example health condition. Rewarding system is able to motivate sitters to perform better and decrease the chance of not showing up to an appointment. Doing more usability testing to make sure every function is understandable for users. Inspired by delivery apps we wanted to incorporate the tracking function into our child care app since a lot of parents were complaining about the trust issues they are having for getting a caregiver. Child care app also should getting kids involved. Our illustrative design is also taking kids into account. We want to use monsters to indicate that kids should not more defined so early because they have so many potentials and it is time to explore them. The report card function is to document their work such as drawings, happy moments.
Last-minute Babysitting
Building algorithnm to personalize sitters page based on their browse history. Generate suitable price based on the caregiver’s profile. Setting preferred caregivers.
Reads reviews and skills for each sites and caregivers. Consults with trusted individuals. Constantly checks site for new options that meet her criteria.
Writes reviews Gets feedback from my kids
Trust Issues
Design System
Father
Been distracted when work
A report card feature can help parents and sitters stay connected to care for the growth of the children.
Figma, After Effects, Photoshop
Find Care
Safety is the first priority. Parents can confirm the location with the sitter through the real-time tracking feature. Easy to arrange and schedule things based on the sitter’s arrival time.
2. Gender Inequality
Project
Balance work and life is a curial problem for many parents. Two of the three top reasons for parents to leave the workforce are childcare.
1. Amy is a working mom. Sometimes she has night shifts so she needs to hire a babysitter to take care of her daughter.
Kids:
Who usually takes care of children?
78%
Mental Health
Location: Jersey City
Missed a full-day work
The sitter will finish the task given by the parents. When completing one task, the sitter will update the status on the checklist page. Very helpful for parents to monitor the sitting time. Clear for the sitters to follow the instructions and tackle them one by one. Get timely reminders to help users stay on track.
Kids:
Occupation: Accountant
Introducing most common services in the filter to help users find a match caregiver in a short time. User can store multiple locations to find nearby sitters. Estimated waiting time.
Location: New York
Safety and Price are two key factors that parents care about when considering a sitter.
No one to share burden of work No Play Time with Kids Pricing
Kids:
25%
Chat With Sitters
Real-time. location
Cooking
I’m always happy to meet new people:) Say hi via hello@jinyun.space or connect with me on LinkedIn
Age: 32
Monster Care
Check-list Order: The latest finished task shows at the top of the list.
@ 2024 J.L. All rights are reserved.
75%
Background Check
Jessica feels overwhelmed on balancing her work and personal life. She barely has the energy to help with her kids’ homework because they feel the overloading with house chores she and her husband need to do after work. Jessica also hopes to have some date nights with her husband.
6. Amy was very satisfied with the report card feature. She liked collecting report cards into the Card Gallery.
Tools Used
Artour
Trustworthy
Feelings
Working Experience
Real time is designed for parents to keep in contact with sitters when children are being taken care of by sitters.
Paint Points
To make our app more user-friendly to parents, we designed several cute monsters characters. It is said that sometimes children are little monsters who are naughty and not easy to take care of.
3. Working Parents
Reflection
“I was disappointed by the lack of quality and on demand babysitter on the market” “I may miss a better option if I don’t check the app multiple times a day”
For most families, the major caregivers are women, and they provide more caring time than their male counterparts.
John
User Journey Map
Report Card
First Sitting
Teamwork
Location: Central City Philadelphia
Artour PageClear Categories serves users easily find their needs. The events column provides parents latest and most meaningful children's activities. Local communities block helps parents expand their networking with local parent groups.
Lydia
Why this project?
Recognize
Education
Provide a rewarding system for caregivers such as recommendation, customer choice, etc. Alerts for caregivers if they are late or don’t show up at all to a scheduled appointment.
Compare
UI Design, Interaction Design, Illustration
Profile
CPR Certification
Team: Jinyun Li, Cheryl Huang
Iteration
41%
Documentation is the key to witnessing children’s growth.
“The app allows me to sign up and search for available sitters based on location when you need one, and your family’s specific needs.” “Somtimes it’s hard to negotiate the price.”
Project Overview
Age: 22
5. In the report card, there were detailed activities included, for example, playing Lego for 30 minutes.
“wow, that website looks so clean and well organized “It took me so much time to match desirable caregivers”
Goals
Family and Work Balance More Personal Time House Cleaning
Simple task tracking with a glance.
Parents enjoy documenting children’s daily growth. When parents have to go out, our sitters will help parents record children’s activities by taking photos and writing the sitter’s diary. Through the report card feature, parents can get feedback on the children’s sitting time.
Lost Track in the Society Tried of Beng a Housewife Less Time with Her Kid
User Flow
A site map demonstrates the navigation layout and the organization of content.
Kids:
Contact button: Video chat can increase more security.
Parents may be more focused on their professional career if get additional help on child care.
Real Time Storyline
>
Goals
Hourly Rate
Check updates from the caregiver